What’s here:

Photo on 5-5-25 at 3.46 PM.jpg

Hi, I’m Andrew

When I graduated from college I created a business plan for a newsletter company.

I wrote it so I could raise money. Investors weren’t interested. Their loss.

The company did over $38 million in annual revenue & over $6 million profit.

The business plan

Bradford & Reed business plan.pdf

The audited financials

CleanShot 2025-05-05 at 15.40.29@2x.png

Other founders did this too

The business plan behind it was a bit naive, but the big ideas were solid. After I sold the company, I created Mixergy, the original startup podcast. I interviewed founders of other newsletters and showed that the newsletter business was bigger than people realized.

Sam Parr has said several times that those interviewed opened his eyes and helped him launch The Hustle.

I recently interviewed Tim Huelskamp of the newsletter 1440 who told me that Sam’s experience inspired him to launch his business.

Watch my interview with Tim. He breaks down why businesses like mine, Sam’s & Tim’s make so much logical sense. And how you should think about your business.

A great case study from our podcast

https://www.youtube.com/watch?v=1XAp5UUdnUI